{"id":1024,"date":"2020-10-10T18:43:00","date_gmt":"2020-10-10T18:43:00","guid":{"rendered":"https:\/\/www.act-grupa.hr\/web\/?p=1024"},"modified":"2025-01-08T14:17:20","modified_gmt":"2025-01-08T14:17:20","slug":"destinova","status":"publish","type":"post","link":"https:\/\/act-grupa.hr\/en\/destinova\/","title":{"rendered":"Destinova"},"content":{"rendered":"

Na\u010din boljeg kontinentalnog turizma iz Destinove<\/strong><\/p>\n\n\n\n

U povijest nalazimo primjere pojedinaca koji su prona\u0161li snagu da trenutak svoje pronicljivosti i prosvjetljenja formuliraju u ideje, a onda i pokrenu njihovo ostvarivanje. To su ljudi koji su svojom vjerom u ispravnost te ideje promijenili svoj \u017eivot, \u017eivot cijelog dru\u0161tva pa i tijek povijesti. I nije to tako \u010desto da netko svoje ideje i ostvari jer mnogi imaju ideja i spremni su ih svima iznositi, ali realizacije ni otkud.<\/p>\n\n\n\n

Ali Nina Novini\u0107 jedna je od onih koji su svoju ideju ostvarili, a onda krenuli u misiju promjene najprije svoje lokalne sredine jer je uvjerena da ono \u0161to nudi sigurno jest dobro. Sa svojim tada\u0161njim zaru\u010dnikom i sada\u0161njim suprugom, Nina je 2012. odlu\u010dila kupiti zapu\u0161tenu ku\u0107u na prekrasnoj lokaciji i ulo\u017eiti tri godine svoga rada i truda u njeno ure\u0111enje. Tako je nastao Me\u0111imurski ceker, ku\u0107a za odmor koja se bazira na zero-waste principima, odnosno pretvaranju svakog otpada u neku korisnu sirovinu.<\/p>\n\n\n\n

Krenimo od sebe, \u0161to bismo sami voljeli do\u017eivjeti<\/strong><\/p>\n\n\n\n

Me\u0111imurski ceker je pionirski projekt inovativne turisti\u010dke ponude koji u svoje 4 zvjezdice nudi emocije i, kako Nina voli naglasiti, iskustvo 5 zvjezdica. Kvaliteta sadr\u017eaja uz dobro osmi\u0161ljen do\u017eivljaj te razinu privatnosti i intime gosta u prirodnom okru\u017eenju osigurao je Cekeru dobru reklamu putem preporuka zadovoljnih posjetitelja i svake godine rast popunjenosti smje\u0161taja. A ti gosti podjednako dolaze iz inozemstva i Hrvatske.<\/p>\n\n\n\n

\u201eRazmi\u0161ljali smo kao putnici, o detaljima koje i sami tra\u017eimo kod rezervacije smje\u0161taja. Na taj na\u010din razmi\u0161ljamo i danas. Pratimo turisti\u010dka tr\u017ei\u0161ta \u0161irom svijeta i primjenjujemo ono \u0161to se pokazalo uspje\u0161nim, u skladu s financijskim mogu\u0107nostima uvodimo nove sadr\u017eaje koji prate i na\u0161u filozofiju odr\u017eivosti. Stalno unapre\u0111ujemo ponudu i postavljamo nove standarde\u201d, govori Nina.<\/p>\n\n\n\n

Hrvatski kontinentalni turizam, nema \u201edugu i bogatu\u201c povijest, \u0161to je sasvim u neskladu s potencijalom kojega ima s obzirom na prirodnu i kulturnu raznolikost i povijesno naslije\u0111e. Me\u0111imurski se ja\u010de po\u010deo razvijati dolaskom ve\u0107eg ulaganja u Svetom Martinu na Muri, kada se pokazalo da postoji potra\u017enja za sadr\u017eajima koji nisu hotelski i pomalo otu\u0111eni od prirode. Seoski i agroturizam u mnogim se zemljama bez morske obale pokazao kao vrlo unosan, a u Hrvatskoj je ve\u0107 dugo zanemaren u odnosu na ponudu sunca i mora.<\/p>\n\n\n\n

I Nina je shvatila da je sada vrijeme kada jo\u0161 uvijek postoji prili\u010dno \u0161irok prostor da se utje\u010de na izgradnju temelja i strategije razvoja kontinentalnog turizma. Svoju energiju, ste\u010dena znanja i iskustvo privatnog poduzetni\u010dkog pothvata odlu\u010dila je iskoristiti za novi posao. Destinova.<\/p>\n\n\n\n

\u201eUmjesto hiperprodukcije uniformiranih smje\u0161tajnih objekata, mi bismo htjeli da strategija bude kvalitetan sadr\u017eaj uz kvalitetnu i specifi\u010dnu pri\u010du. Kroz Destinovu nudim izradu projekata u turizmu, planove opremanja i vo\u0111enja smje\u0161tajnih objekata, branding, marketing i dru\u0161tvene medije\u201c, odlu\u010dna je Nina.<\/p>\n\n\n\n

Generator ideja koje bi trebale unaprijediti sustav<\/strong><\/p>\n\n\n\n

Nudi podr\u0161ku baziranu na svom iskustvu, od pokretanja turisti\u010dkog sadr\u017eaja i osmi\u0161ljavanja ponude, do detalja provedbe, ali i vrlo va\u017enu vidljivost, odnosno prezentaciju i prodaju kupcima. Destinovu je odmah prepoznala Turisti\u010dka zajednica Me\u0111imurja, a svoje usluge dala je i Zlarinu, prvom hrvatskom otoku bez plastike, kao i nekim drugim destinacijama.<\/p>\n\n\n\n

Vjerojatno najva\u017eniji je rad s malim iznajmljiva\u010dima kojima je poslovni konzalting za razvoj u turizmu kao i u marketingu \u010desto pitanje prelaska praga od amaterskog ili usputnog turizma u profesionalni ili stalni posao kojemu su posve\u0107eni 0-24. Nina Novini\u0107 kroz Destinovu pokrenula je i hvalevrijedan projekt Destination Me\u0111imurje kroz koji se promovira turisti\u010dka ponuda Me\u0111imurja koju gradi na odr\u017eivosti. Trenutno razvija program vjernosti i pogodnosti Green Card Me\u0111imurje kojemu je cilj objediniti \u0161iroki spektra usluga, ne ograni\u010davaju\u0107i se samo na uobi\u010dajenu turisti\u010dku ponudu.<\/p>\n\n\n\n

\u201eProgram \u0107e uklju\u010divati dvije kartice – jednu za posjetitelje i jednu za ponuditelje. Kartica za posjetitelja nosi pogodnosti za gosta kod kori\u0161tenja raznih sadr\u017eaja, a kartica za ponuditelja njemu omogu\u0107ava povoljniji pristup uslugama koje su mu potrebne u poslovanju i, \u0161to je va\u017eno, u daljnjem razvoju vlastite usluge. U njemu \u0107e mo\u0107i sudjelovati smje\u0161tajni objekti s najmanje 4 zvjezdice, ali dio tog programa bit \u0107e i ponuditelji zdravstvenih usluga, dizajna i to ne isklju\u010divo na podru\u010dju na\u0161e \u017eupanije\u201c, obja\u0161njava svoje ideje oko unaprje\u0111enja upravljanja destinacijom Nina.<\/p>\n\n\n\n

I ako se vratimo na po\u010detak teksta, slo\u017eit \u0107ete se da smo upravo prona\u0161li pojedinku koja ima snagu oblikovati svoje ideje i prakti\u010dnim iskustvom i poznavanjem potreba poku\u0161ava pomo\u0107i sustavu da prona\u0111e svoj smjer razvoja. U ACT Grupi i programu U Zoni Nina ima partnera u dru\u0161tveno odgovornom poslovanju i \u0161irenje plemenitih ideja koje su u interesu cijele zajednice.<\/p>","protected":false},"excerpt":{"rendered":"

Na\u010din boljeg kontinentalnog turizma iz Destinove U povijest nalazimo primjere pojedinaca koji su prona\u0161li snagu da trenutak svoje pronicljivosti i prosvjetljenja formuliraju u ideje, a onda i pokrenu njihovo ostvarivanje. To su ljudi koji su svojom vjerom u ispravnost te ideje promijenili svoj \u017eivot, \u017eivot cijelog dru\u0161tva pa i tijek povijesti. I nije to tako […]<\/p>\n","protected":false},"author":1,"featured_media":1140,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":null,"ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"enabled","ast-hfb-above-header-display":"","ast-hfb-below-header-display":null,"ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":null,"ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":null,"astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,13],"tags":[],"class_list":["post-1024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poduzetnici","category-vijesti"],"yoast_head":"\nDestinova - ACT Grupa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/act-grupa.hr\/en\/destinova\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Destinova - ACT Grupa\" \/>\n<meta property=\"og:description\" content=\"Na\u010din boljeg kontinentalnog turizma iz Destinove U povijest nalazimo primjere pojedinaca koji su prona\u0161li snagu da trenutak svoje pronicljivosti i prosvjetljenja formuliraju u ideje, a onda i pokrenu njihovo ostvarivanje. 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