{"id":1036,"date":"2020-11-13T18:50:00","date_gmt":"2020-11-13T18:50:00","guid":{"rendered":"https:\/\/www.act-grupa.hr\/web\/?p=1036"},"modified":"2025-01-08T14:17:20","modified_gmt":"2025-01-08T14:17:20","slug":"novallis","status":"publish","type":"post","link":"https:\/\/act-grupa.hr\/en\/novallis\/","title":{"rendered":"Novallis"},"content":{"rendered":"

GUUC 100% prirodan sok je predvodnik sistemske promjene u dolini Neretve<\/strong><\/p>\n\n\n\n

Konzumerizam je u na\u0161e \u017eivote donio nametnute standarde vanjske ljepote, pri \u010demu proizvod mora biti savr\u0161eno oblikovan, savr\u0161ene boje, bez ikakvih znakova prisutnosti drugih \u017eivih bi\u0107a. U jednom trenutku postalo je bitnije kako nam vo\u0107e izgleda, umjesto kakvog je okusa ili, jo\u0161 va\u017enije, sadr\u017ei li sve minerale i vitamine koje treba sadr\u017eavati. S tr\u017ei\u0161ta su nestale sve stare, netretirane i mirisne, ali sorte koje daju nestandardizirane plodove, imaju mrlje ili crva.<\/p>\n\n\n\n

Ali i u toj situaciji Josip Tutavac iz Opuzena, kontrolor kvalitete u tvrtki za otkup vo\u0107a, na\u0161ao je dodatnu nelogi\u010dnost. Svi plodovi koji su izgledom bili neatraktivni i nisu bili za izravnu prodaju, iako savr\u0161eno zdravi, zavr\u0161ili bi na hrpi organskog otpada. Kod mandarine se na tim hrpama, vla\u017enosti, kiselosti i koli\u010dine, umno\u017eilo vrlo agresivnih nametnika. Ali jo\u0161 gore, plodovi koji su bili savr\u0161eno pogodni za kori\u0161tenje bacani su, umjesto da budu iskori\u0161teni za preradu.<\/p>\n\n\n\n

Iz razo\u010daranja stanjem u vlastiti poduzetni\u010dki pothvat<\/strong><\/p>\n\n\n\n

Cijela ta ru\u017ena slika dala je Josipu ideju za vlastiti posao. 2016. je napustio tvrtku u kojoj je radio i osnovao Novallis d.o.o. i izgradio proizvodni pogon za izradu prirodnog soka od 100% cije\u0111enog vo\u0107a. Pod brandom GUUC cije\u0111eni prirodni sokovi, bio je prvi koji je pokrenuo preradu iz koje su prirodni sokovi od mandarine, nara, jabuke, cikle i mrkve krenuli na hrvatsko tr\u017ei\u0161te.<\/p>\n\n\n\n

GUUC nije jedini brand koji je nastao u to vrijeme, a tr\u017ei\u0161te prirodnih cije\u0111enih sokova od 100% vo\u0107a do\u017eivjelo je zna\u010dajan rast jer se i svijest potro\u0161a\u010da mijenjala. Naravno, sve je ograni\u010deno sposobno\u0161\u0107u i voljom kupca da plati dodanu vrijednost, ali GUUC je na\u0161ao svoj put kroz prodaju u ugostiteljskim objektima du\u017e obale, a prepoznali su ih i lanci koji imaju posebne odjele za \u201eprirodne proizvode\u201c poput DM-a. U tome je pomogla \u010dinjenica da je Novallis bio rijetki od proizvo\u0111a\u010da koji su svoju \u0161iroku paletu proizvoda pakirali u bo\u010dice od 2 dcl i tako konkurirao za prodaju u kafi\u0107ima i restoranima.<\/p>\n\n\n\n

Novallis je 2019\/2020 sudjelovao u akceleratorskom programu za impact poduzetnike koji ACT Grupa provodi u suradnji s Entrepreneurship Academy Europskog fonda za jugoisto\u010dnu Europu te zakladom Erste Stiftung i Erste bankom.<\/p>\n\n\n\n

\u201eKrenuo sam s firmom bez nekog velikog iskustva, ide\u0161 po nekakvoj inerciji, nepromi\u0161ljeno na neki na\u010din, ali bilo je isto izazovno i simpati\u010dno. Me\u0111utim za vrijeme akceleratora U Zoni ipak sam dobio mentorstvo stru\u010dnjaka gdje sam vidio koliko toga ne znam i \u0161ta me sve \u010deka jednog dana ako firma napravi iskorak prema nekakvim ozbiljnijim vodama\u201c, govori Josip Tutavac.<\/p>\n\n\n\n

\u201ePusti dobro niz vodu, vratit \u0107e se uz vodu\u201c<\/strong><\/p>\n\n\n\n

Dolina Neretve, svojim plodnim tlom i blagom klimom odli\u010dno je tlo za proizvodnju vo\u0107a i povr\u0107a, ali obra\u0111enost je tek negdje na 50%. Za\u0161ti\u0107eni brend Neretvanska mandarina (za\u0161ti\u0107eno Oznakom izvornosti), dolazi upravo iz doline Neretve, a potencijal rasta je, za sada, neiskori\u0161ten. Ovakvi projekti mogu pomo\u0107i u rastu jer smanjuju gubitke proizvo\u0111a\u010dima koji sada prodaju i one \u201enestandardne\u201c, a opet vrlo kvalitetne plodove, koje su prije bacali. Tako im se otvara i mogu\u0107nost \u0161irenja jer znaju da \u0107e proizvod mo\u0107i prodati.<\/p>\n\n\n\n

\u201cMi sirovine nabavljamo od malih proizvo\u0111a\u010da, platimo fer cijenu bez odgode i to u trenutku preuzimanja robe. Dolina je pogo\u0111ena valom iseljavanja te nam je \u017eelja svojim pozitivnim primjerom pokazati korist od uklju\u010divanja u preradu svje\u017eeg vo\u0107a i povr\u0107a. Nudimo im besplatne savjete, iskustva i znanja jer prostora ima za svakoga\u201d, poja\u0161njava Tutavac svoje vi\u0111enje dru\u0161tvene odgovornosti Novallisa.<\/p>\n\n\n\n

Budu\u0107nosti za ovakvu pri\u010du sigurno ima. U nizu kupaca GUUC cije\u0111enih prirodnih sokova su Tommy, Kaufland, dm \u2013 drogerie markt, Apfel, kao i 80-ak turisti\u010dko-ugostiteljskih objekata du\u017e obale, a primjeri nekih drugih proizvo\u0111a\u010da pokazuje i potencijal izvoza na bogatija tr\u017ei\u0161ta koja su spremna platiti vi\u0161e za kvalitetu. Novallis ima svoju budu\u0107nost koju \u0107e oprezno graditi uz pomo\u0107 novih znanja ste\u010denih U zoni.<\/p>","protected":false},"excerpt":{"rendered":"

GUUC 100% prirodan sok je predvodnik sistemske promjene u dolini Neretve Konzumerizam je u na\u0161e \u017eivote donio nametnute standarde vanjske ljepote, pri \u010demu proizvod mora biti savr\u0161eno oblikovan, savr\u0161ene boje, bez ikakvih znakova prisutnosti drugih \u017eivih bi\u0107a. U jednom trenutku postalo je bitnije kako nam vo\u0107e izgleda, umjesto kakvog je okusa ili, jo\u0161 va\u017enije, sadr\u017ei […]<\/p>\n","protected":false},"author":1,"featured_media":1138,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":null,"ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"enabled","ast-hfb-above-header-display":"","ast-hfb-below-header-display":null,"ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":null,"ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":null,"astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,13],"tags":[],"class_list":["post-1036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poduzetnici","category-vijesti"],"yoast_head":"\nNovallis - ACT Grupa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/act-grupa.hr\/en\/novallis\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novallis - ACT Grupa\" \/>\n<meta property=\"og:description\" content=\"GUUC 100% prirodan sok je predvodnik sistemske promjene u dolini Neretve Konzumerizam je u na\u0161e \u017eivote donio nametnute standarde vanjske ljepote, pri \u010demu proizvod mora biti savr\u0161eno oblikovan, savr\u0161ene boje, bez ikakvih znakova prisutnosti drugih \u017eivih bi\u0107a. 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