{"id":2006,"date":"2021-08-25T07:47:59","date_gmt":"2021-08-25T07:47:59","guid":{"rendered":"https:\/\/act-grupa.hr\/?p=2006"},"modified":"2025-01-08T14:16:57","modified_gmt":"2025-01-08T14:16:57","slug":"pero-prskaj-od-srece","status":"publish","type":"post","link":"https:\/\/act-grupa.hr\/en\/pero-prskaj-od-srece\/","title":{"rendered":"Uz Pero proizvode prskaj od sre\u0107e!"},"content":{"rendered":"

Kad biste zatvorenih o\u010diju posjetili mali proizvodni pogon mikro-poduze\u0107a Hortiriviera<\/a>, pomislili biste da \u0161etate poljima lavande na nekom od hrvatskih otoka. No jednom kad otvorite o\u010di vidjeli biste sofisticiranu proizvodnu liniju koja mjese\u010dno izbacuje desetke tisu\u0107a boca pero\u00ae proizvoda<\/a>.<\/p>\n\n\n\n

Pero\u00ae je vode\u0107i brand tvrtke Hortiriviera, koja se ponosi svojim ekolo\u0161kim sapunom, deterd\u017eentom za pranje rublja i drugim proizvodima za \u010di\u0161\u0107enje u ku\u0107anstvu<\/strong>. Liniju proizvoda pero\u00ae koju je prije pet godina pokrenuo Davor \u0106ikovi\u0107<\/strong> u Matuljima pored Rijeke, odlikuju prirodni i biorazgradivi sastojci i minerali na bazi ulja nabavljeni putem odr\u017eivog lanca opskrbe. Njihovi su proizvodi veganski, nekancerogeni i netoksi\u010dni, blagi prema prirodi i dovoljno nje\u017eni za svakodnevnu upotrebu oko beba<\/strong>.<\/p>\n\n\n\n

\"pero<\/figure>\n\n\n\n

Davor i njegov tim posebno su ponosni na \u010dinjenicu da je njihov brand izra\u0111en od sastojaka koji \u010dine najmanje 85% hrvatskog podrijetla<\/strong>. Svi njihovi proizvodi certificirani su od ECOCERT-a<\/a>, francuske certifikacijske tvrtke koja jam\u010di najbolju ekolo\u0161ku i dru\u0161tveno osvije\u0161tenu praksu.<\/p>\n\n\n\n

“Pored bio formule koja se brine o okoli\u0161u, i na\u0161a se ambala\u017ea mo\u017ee 100% reciklirati” ka\u017ee Davor, koji je tvrtku pokrenuo sa suprugom Aminom,<\/strong> i nastavlja “I vrlo smo glasni protiv testiranja proizvoda na \u017eivotinjama”.<\/p>\n\n\n\n

Poslovanje u vrijeme krize<\/h4>\n\n\n\n

<\/p>\n\n\n\n

Pandemija izazavna virusom COVID-19 bila je veliki izazov za Davora i njegov tim, ali i je stvorila i neo\u010dekivanu priliku. Prije pandemije, njihovo dezinfekcijsko sredstvo – napravljeno od 75% alkohola s mirisom jadranskog bilja – tek je pronalazilo svoje mjesto na tr\u017ei\u0161tu kad se u o\u017eujku 2020. razvio nagli porast potra\u017enje za sredstvima za dezinfekciju ruku. U roku od nekoliko dana pero\u00ae je po\u010deo zaprimati narud\u017ebe iz cijele Europe. Bio je to pravi proizvod u pravo vrijeme. <\/p>\n\n\n\n

\u201dPotra\u017enja se svakodnevno udvostru\u010davala. Morali smo se brzo organizirati kako bismo mogli proizveli dovoljno za sve na\u0161e kupce. No kako smo pove\u0107avali proizvodne kapacitete, pogodila nas je nova stvarnost krize. \u201d<\/p><\/blockquote>\n\n\n\n

Dok je potra\u017enja rasla, pandemija je polako paralizirala zra\u010dni i kopneni promet, poremetiv\u0161i opskrbni lanac do razine nezamislive u razvijenom svijetu. Opskrba klju\u010dnim sastojcima postajala je sve slabija. “Poku\u0161avali smo prona\u0107i zalihe etilnog alkohola, ali ih nigdje nije bilo.” rekao je Davor, te nastavio \u201eMorali smo se obratiti alternativnim dobavlja\u010dima u EU. Velika potra\u017enja, sa druge strane, rezultirala je rastom cijene. \u201d<\/p>\n\n\n\n

podr\u0161ka je va\u017ena<\/h4>\n\n\n\n

<\/p>\n\n\n\n

U to su se vrijeme Davor i njegov tim obratili ACT Grupi, jednom od partnera Google.org<\/a>-ovog programa za brzi odgovor i oporavak od pandemije<\/a> izazvane Covid-19 virusom. Program je preko britanske organizacije Youth Business International<\/a> nudio pomo\u0107 malim tvrtkama u Hrvatskoj. “Kad smo shvatili da \u0107e pandemija potrajati, po\u010deli smo praviti planove za pove\u0107anje prodaje unato\u010d izazovnom poslovnom okru\u017eenju”, rekao je Davor i nastavio “Dobili smo najbolje mentorstvo koje smo mogli dobiti u marketingu i prodaji od ljudi koji su bili spremni velikodu\u0161no podijeliti svoje znanje. \u201d<\/p>\n\n\n\n

U periodu od nekih godinu dana tijekom i nakon pandemije pero\u00ae tim je dobio desetke sati mentorske podr\u0161ke, usavr\u0161avaju\u0107i svoje prodajno i marketin\u0161ko planiranje i provedbu izra\u0111enih planova<\/strong>. “Sada smo bolje pripremljeni za pregovore s velikim trgova\u010dkim lancima i prodaju na\u0161ih proizvoda diljem zemlje.” ka\u017ee Davor.<\/p>\n\n\n\n

Kriza je prilika<\/h4>\n\n\n\n

<\/p>\n\n\n\n

Kako je i konkurencija poja\u010davala svoju aktivnost, pero\u00ae je na to odgovorio zapo\u0161ljavanjem dodatnog osoblja u prodaji te pokretanjem novih proizvoda i prodajnih kanala. \u201dMentori ACT Grupe savjetovali su nas da krizu vidimo kao priliku<\/strong> i po\u010dnemo pove\u0107avati svoj portfelj proizvoda i bazu kupaca. Njihovi stalni i strukturirani savjeti pomogli su nam da izgradimo udjele koje bi ina\u010de uzeli na\u0161i konkurenti\u201d, dodao je Davor.<\/p>\n\n\n\n

ACT Grupa organizirala je niz webinara koje su Davoru i Amini bili vrlo korisni. To su bile teme poput strate\u0161kog planiranja, digitalnog marketinga i istra\u017eivanja potro\u0161a\u010da za koje Hortiriviera nije mogla platiti skupe konzultante<\/strong>. Amina o tome ka\u017ee<\/p>\n\n\n\n

\u201eOno \u0161to smo nau\u010dili kroz ovaj program je da uvijek moramo imati plan B za sve vrste situacija. Upravo ti planovi, zajedno s agilno\u0161\u0107u, hrabro\u0161\u0107u i uporno\u0161\u0107u mogu spasiti poduzetnika u krizi. \u201d<\/p><\/blockquote>\n\n\n\n

\u201cDanas radimo malo druga\u010dije. Bolje smo organizirani, koncentriraniji i definitivno hrabriji \u201c, priznaje ovaj par. \u201cOsim \u0161to se pripremamo za pove\u0107an izvoz, godinu dana nakon krize uvodimo tr\u017ei\u0161nu inovaciju – liniju pra\u0161kastih proizvoda za \u010di\u0161\u0107enje pakiranih u vre\u0107ice koje se, pomije\u0161ane s vodom, pretvaraju u potpuno funkcionalnu teku\u0107inu za \u010di\u0161\u0107enje<\/strong>. Posebno su privla\u010dni savjesnim potro\u0161a\u010dima jer zna\u010dajno smanjuju ambala\u017eni otpad, a time i emisiju CO2.<\/strong>\u201d<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

Istra\u017eivanje tr\u017ei\u0161ta pokazalo je da \u0107e kupci u\u017eivati \u200b\u200bu ovoj liniji proizvoda kao alternativa no\u0161enju te\u0161kih vre\u0107ica i posuda s deterd\u017eentom iz supermarketa. Privla\u010dni su tako\u0111er za trgovce u maloprodaji jer zauzimaju manje prostora na polici \u0161to im omogu\u0107uje pro\u0161irenje asortimana proizvoda bez dodavanja polica.<\/p>\n\n\n\n

\u201cNa\u0161 najve\u0107i izazov trenutno je upravljanje logisti\u010dkim procesima – pravovremena isporuka zaliha kupcima po fer cijeni. Kada ste mala tvrtka, distributeri i tvrtke za dostavu ne mogu vam ponuditi rje\u0161enja po mjeri i niske cijene koje nude svojim ve\u0107im kupcima. A kad \u0161aljemo proizvode u inozemstvo, isporuka je zna\u010dajan dio cijene.\u201d Vesele se nastavku suradnje s mentorima i timom ACT Grupe na prevladavanju ovih izazova<\/a>.<\/p>\n\n\n\n

Penso Positivo<\/h4>\n\n\n\n

<\/p>\n\n\n\n

Davor i Amina osje\u0107aju se pozitivno o budu\u0107nosti svog poslovanja. “Ovdje smo da ostanemo – i rastemo”, rekao je Davor samouvjereno. “Potra\u017enja za bio proizvodima raste iz godine u godinu eksponencijalno, \u017eelimo biti dio tog rasta”, dodala je Amina. Tvrtkama koje se bore za opstanak ugro\u017een pandemijom izazvanom COVID-19 virusom imaju samo jedno za re\u0107i: “Vodite svoje poslovanje na dru\u0161tveno odgovoran na\u010din, budite humaniji u svemu \u0161to radite, ne zaboravljaju\u0107i pritom brigu o okoli\u0161u.”<\/p>","protected":false},"excerpt":{"rendered":"

Kad biste zatvorenih o\u010diju posjetili mali proizvodni pogon mikro-poduze\u0107a Hortiriviera, pomislili biste da \u0161etate poljima lavande na nekom od hrvatskih otoka. No jednom kad otvorite o\u010di vidjeli biste sofisticiranu proizvodnu liniju koja mjese\u010dno izbacuje desetke tisu\u0107a boca pero\u00ae proizvoda. Pero\u00ae je vode\u0107i brand tvrtke Hortiriviera, koja se ponosi svojim ekolo\u0161kim sapunom, deterd\u017eentom za pranje rublja […]<\/p>\n","protected":false},"author":4,"featured_media":2007,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":null,"ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":null,"ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":null,"ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":null,"astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,13],"tags":[],"class_list":["post-2006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poduzetnici","category-vijesti"],"yoast_head":"\nUz Pero proizvode prskaj od sre\u0107e! - ACT Grupa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/act-grupa.hr\/en\/pero-prskaj-od-srece\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uz Pero proizvode prskaj od sre\u0107e! - ACT Grupa\" \/>\n<meta property=\"og:description\" content=\"Kad biste zatvorenih o\u010diju posjetili mali proizvodni pogon mikro-poduze\u0107a Hortiriviera, pomislili biste da \u0161etate poljima lavande na nekom od hrvatskih otoka. 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Pero\u00ae je vode\u0107i brand tvrtke Hortiriviera, koja se ponosi svojim ekolo\u0161kim sapunom, deterd\u017eentom za pranje rublja […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/act-grupa.hr\/en\/pero-prskaj-od-srece\/\" \/>\n<meta property=\"og:site_name\" content=\"ACT Grupa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ACTGrupa\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-25T07:47:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-08T14:16:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2021\/08\/109536038_2362792647357695_4319472527244631001_o-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1086\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Brigovi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Brigovi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/pero-prskaj-od-srece\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/pero-prskaj-od-srece\\\/\"},\"author\":{\"name\":\"Ana Brigovi\u0107\",\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/#\\\/schema\\\/person\\\/8d2def9f0007a57de4918be8ea0f44b4\"},\"headline\":\"Uz Pero proizvode prskaj od sre\u0107e!\",\"datePublished\":\"2021-08-25T07:47:59+00:00\",\"dateModified\":\"2025-01-08T14:16:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/pero-prskaj-od-srece\\\/\"},\"wordCount\":995,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/pero-prskaj-od-srece\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/act-grupa.hr\\\/web\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/80044630_2194693964167565_4554129694269636608_o-800x720-1-e1629877131380.jpg\",\"articleSection\":[\"Poduzetnici\",\"Vijesti\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/act-grupa.hr\\\/pero-prskaj-od-srece\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/pero-prskaj-od-srece\\\/\",\"url\":\"https:\\\/\\\/act-grupa.hr\\\/pero-prskaj-od-srece\\\/\",\"name\":\"Uz Pero proizvode prskaj od sre\u0107e! - ACT Grupa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/pero-prskaj-od-srece\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/pero-prskaj-od-srece\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/act-grupa.hr\\\/web\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/80044630_2194693964167565_4554129694269636608_o-800x720-1-e1629877131380.jpg\",\"datePublished\":\"2021-08-25T07:47:59+00:00\",\"dateModified\":\"2025-01-08T14:16:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/pero-prskaj-od-srece\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/act-grupa.hr\\\/pero-prskaj-od-srece\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/pero-prskaj-od-srece\\\/#primaryimage\",\"url\":\"https:\\\/\\\/act-grupa.hr\\\/web\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/80044630_2194693964167565_4554129694269636608_o-800x720-1-e1629877131380.jpg\",\"contentUrl\":\"https:\\\/\\\/act-grupa.hr\\\/web\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/80044630_2194693964167565_4554129694269636608_o-800x720-1-e1629877131380.jpg\",\"width\":800,\"height\":502},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/pero-prskaj-od-srece\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/act-grupa.hr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uz Pero proizvode prskaj od sre\u0107e!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/act-grupa.hr\\\/#website\",\"url\":\"https:\\\/\\\/act-grupa.hr\\\/\",\"name\":\"ACT Grupa\",\"description\":\"Dobri za posao. 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