{"id":2146,"date":"2021-10-07T07:16:25","date_gmt":"2021-10-07T07:16:25","guid":{"rendered":"https:\/\/act-grupa.hr\/?p=2146"},"modified":"2025-01-08T14:16:57","modified_gmt":"2025-01-08T14:16:57","slug":"za-odvazne-poduzetnice-i-u-doba-krize-poslovni-razvoj-je-moguc","status":"publish","type":"post","link":"https:\/\/act-grupa.hr\/en\/za-odvazne-poduzetnice-i-u-doba-krize-poslovni-razvoj-je-moguc\/","title":{"rendered":"Za odva\u017ene poduzetnice i u doba krize poslovni razvoj je mogu\u0107!"},"content":{"rendered":"

Da je za odva\u017ene poduzetnice i u doba krize poslovni razvoj mogu\u0107, pokazali su \u201eOdva\u017eni razgovori u doba krize: \u017eenski poduzetni\u010dki uspjesi i izazovi<\/em><\/strong>\u201c,\u00a0<\/em>godi\u0161nji skup Programa ekonomskog osna\u017eivanja \u017eena ODVA\u017dNA<\/strong> koji provodi SOLIDARNA \u2013 Zaklada za ljudska prava i solidarnost <\/a>u suradnji s\u00a0Hrvatskim poslovnim savjetom za odr\u017eivi razvoj<\/a> i\u00a0 ACT Grupom\u00a0uz financijsku podr\u0161ku tvrtke\u00a0IKEA<\/a>.<\/p>\n\n\n\n

Godi\u0161nji skup ODVA\u017dNA 2020 u Zagreba\u010dkom inovacijskom centru – ZICER <\/a>okupio je 40 poduzetnica i stru\u010dnjakinja, a debatu je moderirala glavna mentorica programa, Ana Brigovi\u0107<\/strong> iz ACT Grupe.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Odva\u017ene poduzetnice<\/h3>\n\n\n\n

<\/p>\n\n\n\n

Uz podr\u0161ku ODVA\u017dNE dru\u0161tveno poduze\u0107e\u00a0Odr\u017eivo dru\u0161tvo<\/a> iz Gra\u010daca<\/strong>\u00a0tijekom krizne 2020. godine pro\u0161irilo je proizvodnju anatomske radne obu\u0107e po mjeri, dok je i obiteljski\u00a0\u017eenski obrt Fabijanovi\u0107 s Bra\u010da<\/strong>\u00a0certificiranjem poslovnih procesa oja\u010dao i tr\u017ei\u0161ni plasman jedinstvenog \u017eenskog oto\u010dkog proizvoda za bebe\u00a0Dada&Rocco<\/strong><\/a>.<\/strong>\u00a0<\/p>\n\n\n\n

Organica Vita<\/strong><\/a>\u00a0iz sela \u010ca\u0111avice oja\u010dala je organsku proizvodnju i preradu ljekovitog bilja i uljarica nabavom opreme i HACCP certifikacijom, dok je biokozmeti\u010dka tvrtka iz \u0161ibenskog zale\u0111a\u00a0Primitivance<\/strong><\/a>\u00a0upravo lansirala svoj novi 100% organski parfem na me\u0111unarodno tr\u017eite.<\/p>\n\n\n\n

Uz mentorsku podr\u0161ku ODVA\u017dNE, poslovni skok iskusila su i dva \u017eenska start-upa \u2013 projekt\u00a0\u201eBiljkoborci\u201c<\/strong><\/a>\u00a0obrta Opet njih dvije\u00a0<\/strong>te \u201e\u010ciri biri bajka\u201c<\/strong><\/a>\u00a0obrta Pixing<\/strong>\u00a0iz Zagreba.<\/p>\n\n\n\n

Kako uz odva\u017eni rast ide i \u017eenska solidarnost, vlastitim je primjerom pokazala\u00a0Mateja Horvat<\/strong>, vlasnica\u00a0prve svjetske online \u0161kole hrvatskog kao stranog jezika\u00a0<\/strong>SpeakCRO<\/strong><\/a>: \u201eUz podr\u0161ku ODVA\u017dNE, obujam na\u0161eg posla rastao je za 23 % i na\u0161 se tim pove\u0107ao za jo\u0161 jednu novu profesoricu. Sad smo u situaciji da mo\u017eemo vratiti zajednici i podr\u017eati druge odva\u017ene\u00a0\u017eene u obliku dviju stipendija za cjelogodi\u0161nji individualizirani program u\u010denja hrvatskoga koje dajemo tra\u017eiteljicama azila u Hrvatskoj.\u201c<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Porazne Statistike<\/h3>\n\n\n\n

<\/p>\n\n\n\n

Violeta Simeonova Stani\u010di\u0107<\/strong>\u00a0je u ime\u00a0Ureda Europskog parlamenta u Zagrebu<\/em>\u00a0naglasila va\u017enost stru\u010dne i financijske podr\u0161ke \u017eenama u poduzetni\u0161tvu putem programa poput ODVA\u017dNE:\u00a0\u201eIako je u Europi vi\u0161e \u017eena, dakle vi\u0161e nego mu\u0161karaca, \u017eene \u010dine samo tre\u0107inu samozaposlenih u EU, a i nalaze se na \u010delu samo 1\/3 svih poduze\u0107a u Europskoj uniji te samo 1\/5 u Hrvatskoj.\u00a0Forbes je izvijestio da samo 25% poduzetnica tra\u017ei financiranje za svoje poslovanje, u usporedbi s 34% mu\u0161karaca. \u017dene imaju razloga osje\u0107ati se skepti\u010dno u pogledu tra\u017eenja ove financijske potpore: manja je vjerojatnost da \u0107e je dobiti. Kad se \u017eenama odobri zajam, to je za tre\u0107inu manje od onoga \u0161to poduzetnici obi\u010dno dobivaju. \u017denska kreativnost i poduzetni\u010dki potencijal nedovoljno su iskori\u0161ten izvor gospodarskog rasta i radnih mjesta i potrebno ih je dalje razvijati. Europska unija je socijalno osjetljiva i prepoznaje taj problem te ula\u017ee poseban napor kako bi potaknula inkluziju ranjivih dru\u0161tvenih skupina na tr\u017ei\u0161te rada.<\/em>\u201c<\/p>\n\n\n\n

Gordan Vrankove\u010dki<\/strong>, voditelj odr\u017eivosti\u00a0tvrtke IKEA\u00a0<\/em>pojasnio je motivaciju pokreta\u010da ODVA\u017dNE:\u00a0\u201eMi u tvrtki IKEA vjerujemo u ravnopravnost. Problemi s kojima se suo\u010davaju \u017eene nisu samo \u017eenski problemi. To su problemi cijelog dru\u0161tva. Kada pogledamo globalna istra\u017eivanja, pojedina pokazuju kako samo oko 20 % start-upova vode \u017eene. Znate li koji je najva\u017eniji razlog tome? \u017dene dobivaju uglavnom manje novaca investitora, i to samo zato \u0161to su \u017eene.\u201c<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Program ODVA\u017dNA<\/strong>\u00a0djeluje ve\u0107 dvije godine i dosad je\u00a0podr\u017eao 13 \u017eenskih poduze\u0107a u profitnom i neprofitnom sektoru<\/strong>. Projekt ODVA\u017dNA zajedni\u010dki je pothvat \u0161irokog suradni\u010dkog kruga organizacija iz svih sektora, me\u0111u kojima su i Ured pravobraniteljice za ravnopravnost spolova<\/a>, Ured\u00a0Europskog parlamenta u Hrvatskoj<\/a>,\u00a0Erste banka<\/a>,\u00a0<\/a>\u00a0Hrvatska banka za obnovu i razvitak<\/a>,\u00a0Europska banka za obnovu i razvoj<\/a>, konzultantska tvrtka\u00a0Apsolon<\/a>,\u00a0\u00a0Women in Adria<\/a>,\u00a0\u00a0Raiffeisenbank H<\/a>rvatska<\/a>\u00a0te\u00a0Hrvatska obrtni\u010dka komora \u2013 HOK<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Da je za odva\u017ene poduzetnice i u doba krize poslovni razvoj mogu\u0107, pokazali su \u201eOdva\u017eni razgovori u doba krize: \u017eenski poduzetni\u010dki uspjesi i izazovi\u201c,\u00a0godi\u0161nji skup Programa ekonomskog osna\u017eivanja \u017eena ODVA\u017dNA koji provodi SOLIDARNA \u2013 Zaklada za ljudska prava i solidarnost u suradnji s\u00a0Hrvatskim poslovnim savjetom za odr\u017eivi razvoj i\u00a0 ACT Grupom\u00a0uz financijsku podr\u0161ku tvrtke\u00a0IKEA. Godi\u0161nji […]<\/p>\n","protected":false},"author":4,"featured_media":2150,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":null,"ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":null,"ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":null,"ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":null,"astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vijesti"],"yoast_head":"\nZa odva\u017ene poduzetnice i u doba krize poslovni razvoj je mogu\u0107! - ACT Grupa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/act-grupa.hr\/en\/za-odvazne-poduzetnice-i-u-doba-krize-poslovni-razvoj-je-moguc\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Za odva\u017ene poduzetnice i u doba krize poslovni razvoj je mogu\u0107! - ACT Grupa\" \/>\n<meta property=\"og:description\" content=\"Da je za odva\u017ene poduzetnice i u doba krize poslovni razvoj mogu\u0107, pokazali su \u201eOdva\u017eni razgovori u doba krize: \u017eenski poduzetni\u010dki uspjesi i izazovi\u201c,\u00a0godi\u0161nji skup Programa ekonomskog osna\u017eivanja \u017eena ODVA\u017dNA koji provodi SOLIDARNA \u2013 Zaklada za ljudska prava i solidarnost u suradnji s\u00a0Hrvatskim poslovnim savjetom za odr\u017eivi razvoj i\u00a0 ACT Grupom\u00a0uz financijsku podr\u0161ku tvrtke\u00a0IKEA. 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