{"id":2532,"date":"2022-09-05T12:51:55","date_gmt":"2022-09-05T12:51:55","guid":{"rendered":"https:\/\/act-grupa.hr\/?p=2532"},"modified":"2025-01-08T14:16:57","modified_gmt":"2025-01-08T14:16:57","slug":"muzej-mamurluka-otvara-fransizu-u-sangaju","status":"publish","type":"post","link":"https:\/\/act-grupa.hr\/en\/muzej-mamurluka-otvara-fransizu-u-sangaju\/","title":{"rendered":"Muzej mamurluka otvara fran\u0161izu u \u0160angaju"},"content":{"rendered":"<p>Muzej Mamurluka, korisnici programa <a href=\"https:\/\/nevjerojatni.hr\/nevjerojatni-rino-dubokovic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nevjerojatni<\/a> 2021. godine,&nbsp;<strong>otvaraju prvu fran\u0161izu u \u0160angaju<\/strong>, velikoj kineskoj luci i&nbsp;<strong>najve\u0107em gradu u<\/strong> <strong>Kini<\/strong>.<\/p>\n\n\n\n<p><strong>1. rujna 2022.&nbsp;<\/strong>godine organizirano je privatno otvorenje gdje su bili pozvani odabrani&nbsp;<strong>influenceri Kineske popularne scene<\/strong>.&nbsp;<strong>3. rujna 2022.&nbsp;<\/strong>organizirano je slu\u017ebeno otvorenje kada \u0107e vrata muzeja biti otvorena za sve posjetitelje.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"860\" height=\"573\" src=\"https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangaj-2.webp\" alt=\"Muzej mamurluka u \u0160angaju\" class=\"wp-image-2536\" srcset=\"https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangaj-2.webp 860w, https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangaj-2-300x200.webp 300w, https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangaj-2-768x512.webp 768w, https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangaj-2-18x12.webp 18w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><figcaption class=\"wp-element-caption\">Foto: Museum od Hangovers, 2022.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Od malog muzeja u Zagrebu do 400 kvadrata na dva kata u \u0160angaju<\/h2>\n\n\n\n<p>Proces stvaranja i razvijanja fran\u0161iza traje od otvorenja <a href=\"https:\/\/www.muzejmamurluka.com\" target=\"_blank\" rel=\"noreferrer noopener\">muzeja u Zagrebu<\/a>. \u0160angaj je zadnjih par mjeseci bio pod velikim lockdown-om gdje je cijeli grad bio zatvoren. Otvorenje muzeja je&nbsp;<strong>jedno od pozitivnih novina koji \u0107e zabaviti stanovnike \u0160angaja<\/strong>, ali i s daljnjim rizikom ponovnog zatvaranja grada.<\/p>\n\n\n\n<p>Prvi fran\u0161izni muzej obuhva\u0107a prostor od&nbsp;<strong>400m2<\/strong>, na&nbsp;<strong>dva kata&nbsp;<\/strong>i lociran je u&nbsp;<strong>centru \u0160angaja<\/strong>. Muzej je dobio novi&nbsp;<strong>prostorni koncept<\/strong>,&nbsp;<strong>novi sadr\u017eaj&nbsp;<\/strong>i&nbsp;<strong>puno novih digitalnih interakcija&nbsp;<\/strong>za posjetitelje.&nbsp;<strong>Koncept muzeja&nbsp;<\/strong>je napravljen kao&nbsp;<strong>put pijanog povratka ku\u0107i&nbsp;<\/strong>od kluba do sobe gdje se budite ujutro, tako da \u0107e posjetitelji mo\u0107i&nbsp;<strong>iskusiti jedan no\u0107ni izlazak bez da okuse kap alkohola<\/strong>. Na kraju ih \u010deka i edukativna soba u kojoj se mogu educirati o \u0161tetnosti utjecaja alkohola i tako pove\u0107ati&nbsp;<strong>odgovornost u konzumaciji alkohola<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>Muzej Mamurluka originalna je ideja&nbsp;<\/strong>mladog Hvaranina&nbsp;<strong>Rina Dubokovi\u0107a&nbsp;<\/strong>koji je 2019. otvorio&nbsp;<strong>prvi i jedini Muzej Mamurluka u svijetu<\/strong>. Niti iznenadni lockdown nije sprije\u010dio mladi tim Muzeja Mamurluka u naumu daljnjeg \u0161irenja pa je tako krenula ideja razvijanja i \u0161irenja fran\u0161ize muzeja.&nbsp;<strong>Tijekom lockdowna&nbsp;<\/strong>su okupili tim mladih ljudi \u0161irokih znanja, istra\u017eivali su i razvijali novi sadr\u017eaj i interakcije za budu\u0107e fran\u0161ize muzeja.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"860\" height=\"573\" src=\"https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangai-4.webp\" alt=\"Muzej mamurluka u \u0160angaju\" class=\"wp-image-2539\" srcset=\"https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangai-4.webp 860w, https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangai-4-300x200.webp 300w, https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangai-4-768x512.webp 768w, https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangai-4-18x12.webp 18w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><figcaption class=\"wp-element-caption\">Foto: Museum od Hangovers, 2022.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Inovativni muzeji kao turisti\u010dki izvozni proizvod<\/h2>\n\n\n\n<p>Osniva\u010d muzeja Rino Dubokovi\u0107&nbsp;<strong>krajem 2020. godine, stupio je u kontakt&nbsp;<\/strong>s kustosicom i investitoricom iz Kine,&nbsp;<strong>Memory Bai&nbsp;<\/strong>koja je ve\u0107 sura\u0111ivala sa zagreba\u010dkim Muzejom za umjetnost i obrt, Muzejom osamdesetih i Muzejom prekinutih veza, a kako je aktivno pratila Hrvatsku odnosno zagreba\u010dku scenu tako joj je za oko zapeo i Muzej Mamurluka.&nbsp;<strong>Postala je zainteresirana za suradnju te je tako stvoren model fran\u0161ize.<\/strong><\/p>\n\n\n\n<p>Tim okupljen za razvitak fran\u0161ize sastojao se od ekipe mladih ljudi. U procesu su sudjelovali&nbsp;<strong>Rino Dubokovi\u0107<\/strong>, koji je proveo istra\u017eivanje, idejni je kreator i voditelj projekta.&nbsp;<strong>Iva Carevi\u0107&nbsp;<\/strong>sudjelovala je u idejnom procesu, arhitektica je koja je radila na digitalnoj vizualizaciji muzeja.&nbsp;<strong>Sanjin Vinkovi\u0107&nbsp;<\/strong>sudjelovao u kreativnom procesu, kipar je koji je radio na vizualizaciji soba.&nbsp;<strong>Petar Slavi\u010dek<\/strong>, programer koji je razvio AI interakcije,&nbsp;<strong>Roberta Mikeli\u0107<\/strong>, kiparica koja je bila dio tima ljudi koji su radili na dizajnu muzeja i&nbsp;<strong>Sonja Markovi\u0107&nbsp;<\/strong>koja je sudjelovala u istra\u017eivanju i stvaranju sadr\u017eaja za fran\u0161izni muzej.<\/p>\n\n\n\n<p>Tim Muzeja poru\u010duje: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Ponosni smo i zahvalni \u0161to smo uspjeli realizirati ideju fran\u0161ize Muzeja Mamurluka, pogotovo u ova nezgodna vremena. Bilo je zahtjevno, ali dokazali smo sami sebi da je mogu\u0107e ostvariti ono \u0161to smo zamislili.&nbsp;<strong>Krenuli smo kao mali muzej&nbsp;<\/strong>u centru Zagreba, a&nbsp;<strong>vizija nam je probiti se na globalno tr\u017ei\u0161te<\/strong>. Fran\u0161iza u Kini je prvi korak ka tome. Kroz te fran\u0161ize&nbsp;<strong>\u017eelimo zabaviti i educirati ljude o 360 slici alkohola&nbsp;<\/strong>uzorka i posljedica koje dolaze sa samom konzumacijom. Tu dolaze novi sadr\u017eaj i AI digitalne interakcije koje smo stvorili za muzej. Uzor nam je&nbsp;<strong>Muzej Iluzija<\/strong>, trenutno&nbsp;<strong>najve\u0107i fran\u0161izni lanac muzeja&nbsp;<\/strong>i sigurni smo da je ovo po\u010detak jedne svjetske ekspanzije koja \u0107e&nbsp;<strong>Hrvatsku i Zagreb staviti na mapu zanimljivih muzeja<\/strong>, i potvrditi (na\u0161e) muzeje kao jedan&nbsp;<strong>inovativni, kreativni hrvatski turisti\u010dki izvozni proizvod<\/strong>.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"860\" height=\"573\" src=\"https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangai-5.webp\" alt=\"Muzej mamurluka u \u0160angaju\" class=\"wp-image-2540\" srcset=\"https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangai-5.webp 860w, https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangai-5-300x200.webp 300w, https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangai-5-768x512.webp 768w, https:\/\/act-grupa.hr\/web\/wp-content\/uploads\/2022\/09\/Muzej-mamurluka-Sangai-5-18x12.webp 18w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><figcaption class=\"wp-element-caption\">Foto: Museum od Hangovers, 2022.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Zagreba\u010dki Muzej Mamurluka, idejnog osniva\u010da Rina Dubokovi\u0107a, otvara fran\u0161izu u \u0160angaju. Poduze\u0107e je bilo korisnik programa Nevjerojatni 2021.<\/p>","protected":false},"author":1,"featured_media":2537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":null,"ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":null,"ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":null,"ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":null,"astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,13],"tags":[],"class_list":["post-2532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poduzetnici","category-vijesti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Muzej mamurluka otvara fran\u0161izu u \u0160angaju - ACT Grupa<\/title>\n<meta name=\"description\" content=\"Zagreba\u010dki Muzej Mamurluka, idejnog osniva\u010da Rina Dubokovi\u0107a, otvara fran\u0161izu u \u0160angaju. 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