{"id":3078,"date":"2023-05-23T09:58:03","date_gmt":"2023-05-23T09:58:03","guid":{"rendered":"https:\/\/act-grupa.hr\/?p=3078"},"modified":"2025-01-08T14:16:56","modified_gmt":"2025-01-08T14:16:56","slug":"odrzana-konferencija-impact-x20","status":"publish","type":"post","link":"https:\/\/act-grupa.hr\/en\/odrzana-konferencija-impact-x20\/","title":{"rendered":"Odr\u017eana Konferencija IMPACT x20\u00a0"},"content":{"rendered":"

ACT Grupa, udruga sa sjedi\u0161tem u \u010cakovcu, ove godine obilje\u017eava 20 godina svog djelovanja. Tih dva desetlje\u0107a posve\u0107eno je boljitku dru\u0161tva kroz doprinos ja\u010danju ekonomije utemeljene na praksama pozitivnog povrata za zajednicu. ACT Grupa djelovanje je kao pokreta\u010d te podr\u0161ka za dru\u0161tvene inovacije, dru\u0161tveno poduzetni\u0161tvo, akcelerator za impact poduzetni\u0161tvo i edukatori koji poma\u017eu organizacijama civilnog dru\u0161tva usvojiti poduzetni\u010dke prakse i na\u010dine razmi\u0161ljanja. <\/p>\n\n\n\n

20 godina djelovanja ACT Grupe<\/strong> obilje\u017eeno je konferencijom IMPACTx20<\/em><\/strong> odr\u017eanoj 19. svibnja 2023. u Zagrebu, u sklopu LEAP Summit (Impact Stage). Bila je to konferencija u konferenciji. Ovaj doga\u0111aj je okupio lidere i pionire impacta <\/em>u na\u0161em ekosustavu s ciljem promicanja pozitivnog dru\u0161tvenog utjecaja i rasta impact poduzetni\u0161tva i ulaganja u regiji. Konferencija je odr\u017eana u Konferencijskom centru Zagreba\u010dkog Velesajma u dvorani \u2018Zimski vrt\u2019 za vi\u0161e od 150 posjetitelja. Voditelj konferencije bio je \u017eivopisni Damjan Rai\u0107<\/strong>, dugogodi\u0161nji suradnik i prijatelj ACT Grupe.<\/p>\n\n\n\n

\"Impact<\/figure>\n\n\n\n

Posjetitelji su imali priliku poslu\u0161ati te aktivno sudjelovati u bogatim sadr\u017eajima. Konferencija je otvorena govorom osniva\u010da ACT Grupe, Teodora Petri\u010devi\u0107a<\/strong>. Potom je uslijedio fireside chat<\/em> format razgovora na temu Institucije za dobro<\/strong>. Kako istra\u017eiva\u010dke, sveu\u010dili\u0161ne i velike institucije mogu pomo\u0107i razvoju poduzetni\u0161tva\u00a0 i koje su trenutne prepreke za istra\u017eiva\u010de koji \u017eele svoja otkri\u0107a pretvoriti u poslovanje kao i koji su izazovi razvoja deep-tech<\/em> ekosustava. Pitanja je postavljao Robert Pa\u0161i\u010dko<\/strong>, UNDP,<\/em> a na njih je odgovarao Matija Srbi\u0107<\/strong>, direktor Nuqleusa<\/em> i\u00a0 vode\u0107i zagovornik komercijalizacije znanstvenih istra\u017eivanja kao i podr\u0161ka i mentor za razvoj deep-tech startupa.<\/p>\n\n\n\n

\"Impact<\/figure>\n\n\n\n

Panel Financijske institucije za pozitivnu dru\u0161tvenu promjenu<\/strong> zapo\u010deo je formatom reverse pitcha<\/em>. Sudionice panela, nakon mnogih godina iskustva slu\u0161anja pitcheva poduzetnika ovaj put su pitchale i predstavile publici i moderatorici u tri minute svoje poslovanje. Marija Ma\u017ei\u0107<\/strong> iz Reach for Change<\/em> govorila je o principima i iskustvu djelovanja grantmakera i vo\u0111enja inkubatora za dru\u0161tvene poduzetnike koji stvaraju rje\u0161enja namijenjena razvoju ili edukaciji djece. Tina Siroti\u0107<\/strong> iz Erste Banke Hrvatska objasnila je poslovanje Social bankinga i podijelila s nama impressive brojke podr\u017eanih dru\u0161tvenih kao i neprofitnih organizacija. Vi\u0161e od 500 klijenata u \u0161est godina postojanja programa dru\u0161tvenog bankarstva \u2018Korak po korak<\/em>\u2019. Renata Brki\u0107<\/strong>, suosniva\u010dica Feelsgood Impact investicijskog fonda podu\u010dila nas je svojim izlaganjem kako investicijski fondovi rade i dala poticaj poduzetnicima da ustraju. Pitanja je postavljala moderatorica Andreja Rosandi\u0107<\/strong> iz EVPA (European Venture Philantropy Association), a bilo je i mnogo pitanja iz publike.<\/p>\n\n\n\n

\"Impact<\/figure>\n\n\n\n

Mirjana Mate\u0161i\u0107<\/strong>, direktorica HR PSOR<\/em> (Hrvatski poslovni savjet za odr\u017eivi razvoj), moderirala je panel Partnerstvom do pozitivne vrijednosti za dru\u0161tvo<\/strong>. Na ovom panelu su s nama podijelile svoje principe i primjere odli\u010dne prakse rada predstavnici tvrtki koje su \u0161ampioni odr\u017eivog poslovanja u RH. Na panelu su sudjelovale Antonija Lon\u010dar<\/strong>, direktorica Marketinga, komunikacija i CSR tvrtke Ericsson Nikola Tesla d.d.,<\/em> Deana Stipanovi\u0107<\/strong> voditeljica korporativnih poslova u Valamar Riviera d.d. te Barbara Ilija\u0161 Jurani\u0107<\/strong>, predstavnica uprave za upravljanje sustavima tvrtke Sato d.o.o. Na panelu je adresirana va\u017ena tema ja\u010danja malog lokalnog i dru\u0161tvenog poduzetni\u0161tva kako bi isti bili dorasli za nabavu od velikih poduze\u0107a i korporacija. Sve tri tvrtke uzori su upravo u nabavi od dru\u0161tvenih poduze\u0107a. <\/p>\n\n\n\n

\"Impact<\/figure>\n\n\n\n

Poslije pauze za ru\u010dak krenuo je panel Sadr\u017eajem i komunikacijom pove\u0107avamo impact<\/strong> kojeg je moderirala Ana Brigovi\u0107<\/strong> iz ACT Grupe. Na panelu je Mathias Haas<\/strong>, osniva\u010d SuperSocial Marketing i Media Agency dao vrijedne poduke kako komunicirati za ve\u0107i impact i bolji sadr\u017eaj.  Zahvaljuju\u0107i svome iskustvu osnivanja i rada u agenciji posve\u0107enoj upravo klijentima koji su impact poduze\u0107a ili neprofitne organizacije. \u0110uro Gavran<\/strong>, autor i redatelj serijala Dobra ekonomija<\/em>, koji je upravo zavr\u0161io svoje emitiranje na HRT, doprinio je raspravi s jedinstvenim uvidom u komunikacije prema \u0161irokim masama kakve donosi emitiranje na HRT. Iznio je i inovativni primjer prikazivanja filma o zlostavljanju djece Jedna od nas<\/em>  koji je uklju\u010dio popratnu interaktivnu sesiju  pitanja i odgovora sa psihologom. U primjerima odli\u010dnih digitalnih komunikacija za pozitivan dru\u0161tveni utjecaj na panelu su se istaknuli poduzetnica Dora Marini\u0107<\/strong>, osniva\u010dica i direktorica tvrtke Sinapsus<\/em> specijalizirane za rani razvoj djece te Marko Kozjak<\/strong>, direktor i osniva\u010d tvrtke VeeMee koja se bavi logistikom prehrambenih prozivoda. Dora Marini\u0107, uz direktan rad s djecom u svojoj  tvrtki, posvetila je svoje poslovanje osna\u017eivanju drugih rehabilitatora i stru\u010dnjaka za rani razvoj djece, pa je tako svojim edukacijama, besplatnim webinarima i online te\u010dajevima oja\u010dala \u010dak 7000 pru\u017eatelja ove specifi\u010dne socijalne usluge. VeeMee uz rje\u0161enja za logistiku i distribuciju ima i vlastitu neutralnu oznaku sljedivosti koja omogu\u0107ava kupcu da \u2018zna \u0161to jede\u2019. Za sve male proizvo\u0111a\u010de koji se odva\u017ee biti klijent VeeMee oznake sljedivosti ova tvrtka radi sadr\u017eaj i vidljivost kroz \u010dlanke i objave na dru\u0161tvenim medijima, te im otvara profil na e-tr\u017enici. <\/p>\n\n\n\n

\"Impact<\/figure>\n\n\n\n

Posljednji panel bio je posve\u0107en programu podr\u0161ke poduzetnicima Pokreni ne\u0161to svoje<\/strong>. Ve\u0107 sedmu godinu zaredom, kroz program \u201ePokreni ne\u0161to svoje\u201c,  ACT Grupa i Philip Morris Zagreb daju sna\u017enu podr\u0161ku hrvatskim mikropoduzetnicima i poduzetnicima koji su svoj rad usmjerili u dru\u0161tveno korisne projekte. Od po\u010detka natje\u010daja 48 hrvatskih poduzetnika sufinancirano je s vi\u0161e od 655.000 EUR. Na panelu su svoje poduzetni\u010dko iskustvo te kako im je sudjelovanje u podr\u0161ci i \u0161to su od podr\u0161ke do danas postigli podijelili: Zoran Kordi\u0107<\/strong>, upravitelj Zelene energetske zadruge, Slavica Farka\u0161<\/strong>, osniva\u010dica i direktorica poduze\u0107a Pixing te Maja Lazi\u0107<\/strong>, direktorica poduze\u0107a Organica vita. Kroz panel nas je vodila Dijana Najjar Ra\u0161kaj<\/strong>, voditeljica korporativnih komunikacija Philip Morris International<\/em> te koordinatorica programa Pokreni ne\u0161to svoje. <\/p>\n\n\n\n

\n

\u2018\u2019Za nas je ovo bio prekrasan dan pun topline i radosti s kojim smo vjerujem uspje\u0161no prikazali \u0161irinu podru\u010dja rada ACT Grupe koja je posve\u0107ena izgradnji impact ekosustava u Hrvatskoj ve\u0107 evo dva desetlje\u0107a. Poruka i moto konferencije je da impact sada napravimo jo\u0161 20 puta ve\u0107im u nadolaze\u0107im godina poslovanja!\u2019\u2019 izjavila je Ana Brigovi\u0107, \u010dlanica upravnog odbora ACT Grupe. \u2018\u2019Beskrajno smo zahvalni svim sudionicima \u0161to su nas podr\u017eali svojim sudjelovanjem kao i partnerima konferencije bez koji ovaj divan dan ne bi bilo mogu\u0107e ostvariti: Philip Morris International, HR PSOR, PwC Hrvatska, Wyg savjetovanje, Adizes SEE.\u2019\u2019 <\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

20 godina djelovanja ACT Grupe obilje\u017eeno je konferencijom IMPACTx20 odr\u017eanoj 19. 5. 2023. u Zagrebu, u sklopu LEAP Summit.<\/p>","protected":false},"author":4,"featured_media":3079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":null,"ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":null,"ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":null,"ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":null,"astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8,13],"tags":[],"class_list":["post-3078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actovci","category-vijesti"],"yoast_head":"\nOdr\u017eana Konferencija IMPACT x20\u00a0 - 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